Purpose: Product launch events can include internal product launch meetings to inform all employees across the company about an upcoming products to full-blown product launch parties to create a buzz surrounding the product's release among customers and the media. Product launch events are most common for business to consumer (B2C) companies.
Description: Product launch events are generally meant to generate media coverage and industry buzz prior to a product's release. The launch event may include a flashy introduction to the product along with an address from the companies most important executives. Large product launches also tend to be very much a big party with well-known guests, dinner, and entertainment depending on the industry.